✅ De grands chefs font la pub de produits ultra-transformés

It’s flop chef era… 🤡  I love cooking shows. I’m a huge Top Chef fan, I’ve been watching for years and never miss a season, even from the U.S. Five years ago, I even seriously considered getting a culinary degree alongside my work at Yuka. Then I became a mom, and I put that dream aside. But it’s still somewhere in the back of my mind. This year, though, something really bothered me. How can we celebrate homemade cooking and quality food while airing ads for ultra-processed products? So many celebrity chefs preach homemade meals, real ingredients, real food… only to turn around and promote ultra-processed products that go against everything they claim to stand for. And if you’ve ever watched Hell’s Kitchen, you know Gordon Ramsay isn’t exactly serving pre-made, engineered food in his kitchen. That’s the power of marketing: massive ad budgets used to put the faces of trusted chefs, symbols of authenticity and quality, on products that are anything but. And meanwhile, we’re told it’s on us to “make better choices.” But how can anyone make informed decisions when the entire system is designed to confuse and mislead us? It’s time to call out the hypocrisy, bring some consistency back into the conversation, and start questioning the system itself 📣