Technologie et réseaux sociaux

20 février 2024 à 20:45

D'ac Kodak (EN)

Le post

Kodak is often used as a case study of what happens if you don’t keep up with technology. Except… they didn’t fail because of technology. Kodak didn’t ‘miss’ digital photography. They invented the first digital camera. Kodak didn’t ‘miss’ the internet. They bought a popular online photo sharing site a decade before Instagram was even an idea. Kodak's problem wasn’t technology... it was their highly profitable physical film. The irony is that this giant, like many others, failed because their core business model was too strong. They *had* the new technology ready. … but they didn’t invest sufficiently behind the new business models because they put their core profitability at risk. The real lesson from Kodak’s downfall is that sometimes your existing business model is your biggest threat. This is the critical point so many businesses still miss today, almost three decades after the late Clayton Christensen first coined the term ‘Innovator’s Dilemma’ to describe this exact challenge. For innovation to succeed, you often have to be willing to compete with your core business.

Le débunk

✔ It’s true. Kodak faltered because it perceived new technology merely as an ancillary development rather than a transformative revolution for the field of photography. The first prototype of a digital camera was invented in 1975 by a Kodak engineer, Steve Sasson. It was cumbersome, took 20 seconds to capture a low-quality image, and required connection to a TV for viewing. https://cvc.li/UamrS Kodak invested billions in developing a range of digital cameras, but they assumed people would persist in printing digital pictures and introduced digital kiosks to that effect. https://cvc.li/YuzrR In 2001, Kodak acquired Ofoto, renamed Kodak EasyShare Gallery in 2005. At its zenith in 2008, the platform served over 60 million users and hosted billions of images. However, pictures could only be stored for free for 90 days, extending this duration for prints purchased. https://cvc.li/YfxWM Kodak filed for bankruptcy in 2012, re-emerging in 2013, Kodak continues to print images, but also diversifies into the entertainment sectors. https://cvc.li/UXIWu Despite efforts to adapt, Kodak viewed new technology primarily as a means to print more photos. The rise of phones as cameras and online photo sharing sealed their fate. En français : ✔ C'est vrai Kodak a échoué en considérant les nouvelles technologies comme un simple développement auxiliaire permettant d’imprimer davantage de photos plutôt que comme une révolution photographique. Le premier prototype d'appareil photo numérique, créé en 1975 par Steve Sasson, ingénieur chez Kodak, était encombrant, prenait 20s pour prendre 1 image de faible qualité et nécessitait une connexion à une télévision. https://cvc.li/UamrS Kodak a investi des milliards dans le développement d'appareils photo numériques mais a commis l'erreur de supposer que les gens continueraient à imprimer leurs photos, installant même des kiosques numériques à cet effet. https://cvc.li/YuzrR En 2001, Kodak a acquis Ofoto, rebaptisé Kodak EasyShare Gallery en 2005. En 2008, plus de 60 millions d'utilisateurs y ont hébergé des milliards d'images. Cependant, la conservation gratuite des photos pendant 90 jours, prolongée avec des tirages achetés, l'a conduit à sa perte. https://cvc.li/YfxWM En 2012, Kodak a fait faillite puis est réapparu en 2013. Aujourd'hui, il continue à imprimer des photos et a investi dans le divertissement. https://cvc.li/UXIWu L'essor des caméras téléphones et le partage de photos en ligne ont scellé à jamais son destin.

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