Économie et société
Investir dans Starbucks
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Investing versus spending
Are you an investor or a spender?
Investing is all about delayed gratification.
Imagine you have a magical money tree in your backyard. Every day, this tree grows shiny, golden coins.
Now, you have two choices: you can pick the coins every day as soon as they appear, and you'll have a little bit of money to spend right away.
This is like getting a treat or a toy every day.
But, there's another option. Instead of picking the coins right away, you can choose to leave them on the tree for a while.
When you do this, something amazing happens. Those coins start to multiply and grow even more!
So, if you wait for some time without picking the coins, you'll have a lot more money to spend later on.
Investing is a bit like that second option. Investing is about being patient and waiting for your money to grow, like waiting for those magical coins to multiply on the tree.
You want another example?
Person A:
- Spends $4/day on buying coffee at Starbucks
- Result: spends $19,200 (!) on buying coffee over 20 years
Person B:
- Invests $4/day in stocks of Starbucks
- Result: makes $161,396 over 20 years
The conclusion?
Start buying stocks of the companies you love instead of their products.
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Le débunk
We acknowledge the playful nature of the provided example, reasoning often employed in discussions about companies like Apple and Tesla. However, it's essential to recognise that owning shares in companies that sell these products doesn't substitute the everyday necessities of travel, communication, or coffee consumption.
Nevertheless, let's proceed with the exercise.
Taking Starbucks as an example, if we invest $80 each month since January 2004 (when the stock price was $9.35) and reinvest the dividends in shares, by January 2024, our total investment would amount to $19,200. The accumulated returns would be nearly $98,000, resulting in a pre-tax profit of $79,000 (which may vary depending on the investor's country of residence).
While this outcome is commendable, it falls short of the $161,000 mentioned in the initial post. The discrepancy appears to arise from the calculation, as the $19,200 is assumed as a lump-sum investment made 20 years ago, differing from the monthly investment spread over 20 years.
Our calculation file (to download): https://we.tl/t-E9vdTK3KOP
Our sources: https://rendementbourse.com/sbux-starbucks-corporation/dividendes & https://fr.investing.com/equities/starbucks-corp-historical-data
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