Uber, plus cher sur iPhone que sur Android

A colleague recently booked an Uber ride on two different phones simultaneously, from the same pick-up point to the same drop-off point. 🚗📱 He wanted to improve his chances of getting a ride during peak hours. - On Android, the fare was ₹290.79. - On iPhone, the fare was ₹342.47. What’s going on here? This isn’t a glitch—it’s design thinking in action, driven by data and user insights: 1️⃣ User Behaviour: iPhone users are often perceived as “premium customers”—data shows they’re more willing to pay higher prices. 2️⃣ Platform Fees: Apple charges up to 30% commission on in-app purchases, subtly influencing pricing decisions. 3️⃣ Dynamic Personalisation: Apps increasingly use dynamic pricing based on user behaviour and profiles. Your choice of device could impact what you’re charged. Here’s the real question: When does personalisation improve user experience, and when does it start to feel exploitative? From a design thinking perspective, this approach is rooted in understanding user behaviour and adapting to it. For businesses, it’s smart—leveraging data to optimise value. For users, it’s complicated—does this pricing strategy enhance the experience, or does it break trust? 🧠 What do you think? Should businesses be more transparent about these pricing strategies? Is this a clever use of user insights, or does it fail the principles of user-centred design? Let’s hear your thoughts 👇